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A PHOTO IS WORTH A THOUSAND WORDS

HOW TO TAKE THE BEST PHOTOGRAPHS TO PROMOTE YOUR PROPERTY

Prospective holidaymakers may look at hundreds of listings while looking for that perfect property. Great photography that catches the eye, can sell your listing time and time again. The photographs you take of your property are vital to a successful booking.


Your photographs could be the one thing that brings in that booking.

 

Before you pick up your phone or better, a digital camera to photograph your property, think of your listing as a magazine shoot. It needs to look its absolute best. Think of your photo shoot for Easy Holiday Rentals as if you were taking photos for the likes of Hello Magazine.

First of all, either hire a professional, have a steady hand or use a monopod. Photos should be high resolution images. If you are using a smartphone, set it to the High Dynamic Range (HDR) setting to capture greater detail.

 

Photos should also be taken in Landscape mode, and NOT portrait.

 

Look at other property websites and pick out the best photos that catch your eye, and try and emulate these.

Well Lit rooms: Make use of natural sunlight if you can

Turn on side lights and the main room lights

If you have a TV, turn it on too, as looking at a black screen is not a selling point

Start with a location photo. The exterior of your property, apartment building, plus any standout features such as built-in storage, a large garden, swimming pool, garage or beautiful views.

 

Here are our five top tips to help you take picture-perfect photos for your Easy Holiday Rentals listing.

  • 1 - CURB APPEAL

    First impressions count. Do the simple stuff. Throw away the garbage. Clean up the bathroom sink and put away all the pots and pans and cleaning tools in the kitchen. Cut the grass, wash the windows and front door, trim bushes or trees, remove your cars and bikes from the driveway and filling empty flowerpots with something nice and colourful. Make your property look like a show house.

  • 2 - PAINT WITH LIGHT

    Paint your rooms with natural light. Open all the blinds and curtains to let the light flow in.

    Great light will make your property look its absolute guest.

    Turn on all the lights and fill in shadows by using the flash.

    Be careful to avoid backlighting in rooms with large windows.

  • 3 - PICK YOUR ANGLES

    Choose your angle carefully, try shooting from a high angle and from different parts of the room and shoot with the widest angle possible. Each room probably needs at least half a dozen photos but there’s no need to shoot from every conceivable angle.

    Add depth and dimension to your photos by including three walls in each photograph. You might have to stand in a doorway, on a chair or from the corner of the room. Be creative and have fun but watch out for shadows and mirrors.

  • 4 - THINK HELLO MAGAZINE AND SHOW HOUSE

    Clean up the house, hide personal belongings, kids’ toys, as less really is more when it comes to showing off your property. Remove such little things as fridge magnets, ornaments and appliances on the kitchen counter that could be a distraction. Don’t have seasonal themes for Christmas, Easter, etc…

    Set the dining room table with cutlery, plates and glades. Maybe add a bottle of wine and wine glasses, but fill the glasses with coloured water, so they stand out.

    Smooth out the bed sheets, puff up the pillows, clear table tops, close wardrobes, put away any clothes, open the curtains and turn on the bed side lights and TV, if you have them

  • 5 - BE SELECTIVE

    No matter how many photos you take, you only want to pick your best shots, so be selective with your final choices. A dozen or so well-lit shots should be enough to showcase every room inside and outside your property. However, avoid photos that are not selling points: staircases, toilets, bathrooms if they don’t have special features and anything that is not a big selling point for your property.